This report is the result of an extensive survey drawn from ICD Research‘s exclusive panel of leading mining industry companies. As most countries emerge from the after effects of recession, this report provides the reader with a definitive analysis of industry outlook and explores how opportunities and demand are set to change in 2011–2012. This report not only gives access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

1 Introduction 9

1.1 What is this report about? 9

1.2 Definitions 9

1.3 Methodology 10

1.4 Profile of Global Mining Industry Survey Respondents 12

      1.4.1 Profile of buyer respondents 12

      1.4.2 Profile of supplier respondents 13

2 Executive Summary 15

3 Global Mining Industry Dynamics 18

3.1 Revenue Growth Projections in the Global Mining Industry 19

      3.1.1 Revenue growth projections by company type 21

      3.1.2 Revenue growth projections by region 22

      3.1.3 Revenue growth projections by turnover 24

      3.1.4 Revenue growth projections by senior level respondents 25

      3.1.5 Company revenue growth optimism: cross industry comparisons 26

3.2 Future Developments in Business Structure in the Global Mining Industry 27

      3.2.1 Future developments by buyers 27

      3.2.2 Future developments by suppliers 29

      3.2.3 Future developments by region 30

      3.2.4 Future developments by turnover 31

      3.2.5 Future developments by senior level respondents 33

3.3 Merger and Acquisition Activity Projections in the Global Mining Industry 34

3.3.1 Merger and acquisition activity projections by buyers 34

3.3.2 Merger and acquisition activity projections by suppliers 36

3.3.3 Merger and Acquisition activity projections by region 38

3.3.4 Merger and acquisition activity projections by company turnover 39

3.4 Capital Expenditure Projections: Global Mining Industry 40

      3.4.1 Projection of capital expenditure by buyers 40

      3.4.2 Projection of capital expenditure by suppliers 41

      3.4.3 Projection of capital expenditure by region 43

      3.4.4 Projection of capital expenditure by company turnover 44

3.5 Planned Change in Staff Recruitment in the Global Mining Industry 45

      3.5.1 Planned change in staff recruitment by buyers 45

      3.5.2 Planned change in staff recruitment by suppliers 47

      3.5.3 Planned change in staff recruitment by region 48

      3.5.4 Planned change in staff recruitment by company turnover 49

4 Global Mining Industry Market Growth Outlook 50

4.1 Global Mining Industry: Demand in Emerging Markets 51

      4.1.1 Demand in emerging markets by buyers 52

      4.1.2 Demand in emerging markets by suppliers 54

      4.1.3 Demand in emerging markets by region 57

      4.1.4 Demand in emerging markets by company turnover 58

4.2 Global Mining Industry: Growth Projections in Developed Countries 59

      4.2.1 Growth projections in developed countries by buyers 59

      4.2.2 Growth projections in developed countries by suppliers 62

      4.2.3 Growth projections in developed countries by region 64

      4.2.4 Growth projections in developed countries by company turnover 65

5 Threats and Opportunities for the Global Mining Industry 66

5.1 Global Mining Industry: Leading Business Concerns for 2012–2013 67

      5.1.1 Leading business concerns for 2012–2013 by company type 69

      5.1.2 Leading business concerns for 2012–2013 by region 71

      5.1.3 Leading business concerns for 2012–2013 by company turnover 72

5.2 Global Mining Industry: Key Supplier Actions to Maintain and Win Buyer Business 73

      5.2.1 Actions to maintain and secure buyer business by buyers 73

      5.2.2 Actions to maintain and secure buyer business by region 76

      5.2.3 Actions to maintain and secure buyer business by turnover 77

      5.2.4 Actions to maintain and secure buyer business by purchasing decision authority 79

6 Global Mining Industry Suppliers’ Marketing Expenditure Activity 80

6.1 Annual Marketing Budgets: Global Mining Industry Suppliers 81

      6.1.1 Annual marketing budgets by suppliers 81

      6.1.2 Annual marketing budgets by region 82

      6.1.3 Annual marketing budgets by turnover 83

6.2 Global Mining Industry: Planned Change In Marketing Expenditure Levels 84

      6.2.1 Planned change in marketing expenditure levels by suppliers 84

      6.2.2 Planned change in marketing expenditure levels by region 86

      6.2.3 Planned change in marketing expenditure levels by company turnover 87

      6.2.4 Net change in planned marketing expenditure in all industries 89

6.3 Global Mining Industry: Future Investment by Media Channel 90

      6.3.1 Future investment by media channel by suppliers 90

      6.3.2 Future investment by media channel by region 93

      6.3.3 Planned change in marketing expenditure by company turnover 94

6.4 Global Mining Industry: Suppliers' Future Investment in Marketing and Sales 95

      6.4.1 Planned investment in marketing and sales technologies by suppliers 95

      6.4.2 Planned investment in marketing and sales technologies by region 98

      6.4.3 Planned investment in marketing and sales technologies by turnover 98

7 Global Mining Industry 2012: Marketing and Sales Behaviors and Strategies 100

7.1 Global Mining Industry 2012: Key Marketing Aims of Suppliers 101

      7.1.1 Key marketing aims of suppliers 101

      7.1.2 Key marketing aims of suppliers by region 103

      7.1.3 Key marketing aims of suppliers by company turnover 104

      7.1.4 Key marketing aims of suppliers by revenue growth expectations 105

7.2 Global Mining Industry: Essential Amendments to Marketing Activities in 2012–2013 106

      7.2.1 Amendments to marketing activities by suppliers 106

      7.2.2 Amendments to marketing activities by region 108

      7.2.3 Amendments to marketing activities by company turnover 110

7.3 Global Mining Industry: Use of New Media for Business Prospects 112

      7.3.1 Use of new media by suppliers 112

      7.3.2 Use of new media by region 113

      7.3.3 Use of new media by company turnover 115

7.4 Global Mining Industry: Critical Factors for Choosing a Marketing Agency 117

      7.4.1 Critical factors for choosing a marketing agency by region 119

      7.4.2 Critical factors for choosing a marketing agency by company turnover 120

8 Appendix 122

8.1 Global Mining Industry Survey Results 122

8.2 Methodology 131

8.3 Contact us 131

8.4 About ICD Research 131

8.5 Disclaimer 132

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