This global report is the result of an extensive survey drawn from our exclusive panel of leading the mining company and metal manufacturers/processor companies and suppliers. In an uncertain economic climate and with a challenging period ahead this report provides you access to the opinions and strategies of leading purchase decision makers and competitors.

1 Table Of Contents 2

1.1 List Of Tables 4

1.2 List Of Figures 7

2 Introduction 10

2.1 What is This Report About? 10

2.2 Methodology 10

2.3 Profile Of Survey Respondents 11

3 Executive Summary 15

      3.1.1 The Mining Industry Is Very Optimistic About Revenue Growth in 2010 15

      3.1.2 The Mining Industry Is Optimistic About Market Growth In India, China And Brazil 15

      3.1.3 Industry Players Face Key Challenges In Cost Containment, Pricing Pressures and Investment Uncertainty 15

      3.1.4 Mining Industry Supplier Companies Will Be Increasing Marketing Spend Over The Next 12 Months 16

      3.1.5 Suppliers Are Adapting Various Marketing And Sales Behaviors And Strategies To Deal With The Economic Uncertainty 16

      3.1.6 Suppliers Are Adapting Various Critical Success Factors For Choosing A Marketing Agency 16

4 Industry Dynamics 17

Key findings: 17

4.1 Revenue Growth Expectations In The Mining Industry 17

4.2 Future Developments in Competitive Structure In The Industry 23

4.3 Merger And Acquisition Activity Predictions 26

5 Mining Market Growth Outlook 31

Key findings: 31

5.1 Regional Growth Forecasts In The Mining Industry By Country 31

5.2 Market Growth Forecasts By Industry Sector 39

6 Threats And Opportunities For The Mining Industry 47

Key findings: 47

6.1 Leading Business Concerns For The Period 2010-2011 47

6.2 Key Actions To Overcome Business Threats: Cost Management 53

6.3 Key Actions To Overcome Business Threats: Driving Sales 55

6.4 Key Supplier Actions To Maintain And Win Buyer Business 58

7 Mining Industry Supplier Marketing Spend Activity 67

Key findings: 67

7.1 Annual Marketing Budgets: Mining Industry Suppliers 67

7.2 Planned Change In Marketing Expenditure Levels: Mining Industry Suppliers 74

7.3 Future Investment By Media Channel: Mining Industry Suppliers 83

7.4 Suppliers’ Future Investment In Marketing And Sales Technology 88

8 Marketing And Sales Behaviors And Strategies - Impact Of Global Economic Uncertainty 93

Key findings: 93

8.1 Key Marketing Aims For 2010: Suppliers To The Industry 94

8.2 How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty 97

8.3 Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry 103

8.4 Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry 107

9 Appendix 120

9.1 Survey Results – Closed Questions 120

9.2 Methodology 126

9.3 Contact Us 127

9.4 About ICD Research 127

9.5 Disclaimer 127

冶金工业信息标准研究院