书名：Designing for behavior change
分类号：自动化技术、计算机技术
版次：[Reprinted ed.].
前言
The Nike+ FuelBand, a wristband that automatically tracks your movement and helps you exercise more (one of a dozen new, wear-able computing devices on the market)
Nest, a thermostat that learns your home heating schedule, rein-forces good energy usage with a simple phone app, and automates saving money on electricity bills
GlowCap, a cap for prescription bottles that flashes when it's time to take medication and automatically reorders the medication online when you need it
Clocky, an alarm clock that jumps off your nightstand and rolls around the room, so you can't turn it off without getting out of bed (Figure Preface-1)
Barack Obama's highly successful online volunteer platform that enabled volunteers to call potential voters from home, whenever they had a few minutes to spare (Figure Preface-2)
Lift, the habit-building application; 401(k) auto-escalation pro-grams for saving for retirement; and the QuitNow! mobile app to stop smoking with peer support
查看更多
目录
Foreword ix
Preface xiii
PART I UNDERSTANDING THE HIND AND BEHAVIOR CHANGE
Chapter 1 How the Mind Decides What to Do Next 3
The Deliberative and Intuitive Mind 3
M Sense of the Mind 4
Most of the Time, We're Not Actually "Choosing" What to Do Next 6
Even When We "Choose," Our Minds Save Work 15
The Obvious, Simple Stuff Is Really Important 19
A Map of the Decision-M Process 21
On a Napkin 23
Chapter 2 Why We Take Certain Actions and Not Others 25
A Simple Model of When, and Why, We Act 26
The Create Action Funnel 39
On a Napkin 45
Chapter3 Strategies for Behavior Change 47
A Decision or a Reaction: Three Strategies to Change Behavior 47
Strategy 1: Cheat! 49
Strategy 2: Make or Change Habits 58
Strategy 3: Support the Conscious Action 67
A Recap of the Three Strategies 68
On a Napkin 69
PART II DISCOVERING THE RIGHT OUTCOHE, ACTION, AND ACTOR
Chapter 4 Figuring Out What You Want to Accomplish 73
Start with the Product Vision 76
Nail Down the Target Outcome 76
Identify Additional Constraints 85
Generate a List of Possible Actions for Users to Take 86
On a Napkin 93
Chapter 5 Selecting the Right Target Action 95
Research Your Target Users 95
Select the Ideal Target Action 103
Define Success and Failure : 105
How to Handle Very Diverse Populations 106
On a Napkin 109
PART III DEVELOPING THE CONCEPTUAL DESIGN
Chapter 6 Structuring the Action 113
Start the Behavioral Plan 114
Tailor It 118
Simplify It 119
Make It "Easy". 121
On a Napkin 124
Chapter 7 Constructing the Environment 125
Tactics You Can Use 126
Increase Motivation 127
Cue the User to Act 133
Generate a Feedback Loop 135
Knock Out the Competition 136
Remove or Avoid Obstacles 137
Update the Behavioral Plan 138
On A Napkin 139
Chapter 8 Preparing the User 141
Tactics You Can Use 142
Narrate the Past to Support Future Action 143
Associate with the Positive and the Familiar 144
Educate Your Users 145
How Training Your Users Fits In 147
Update the Behavioral Plan 148
How Behavior Change Techniques Relate to the Thought the Behavior Requires 149
On a Napkin 151
PART IV DESIGNING THE INTERFACE AND IMPLEMENTING IT
Chapter 9 Moving from Conceptual Designs to Interface Designs 155
Take Stock 155
Extract the Stories or Specs 156
Provide Structure for Magic to Occur 159
On a Napkin 169
Chapter lo Reviewing and Fleshing Out the Interface Designs 171
Look for Big Caps 171
Look for Tactical Opportunities 175
On a Napkin 191
Chapter 11 Turning the Designs into Code 193
Put the Interface Design in Front of Users 193
Build the Product 195
Go Lean If Possible 196
On a Napkin 197
PART V REFINING THE PRODUCT
Chapter 12 Measuring Impact 201
Why Measure Impact? 203
Where to Start: Outcomes and Metrics 204
How to Measure Those Metrics 208
Determining Impact: Running Experiments 211
Determining Impact: Unique Actions and Outcomes 221
Other Ways to Determine Impact 221
What Happens If the Outcome Isn't Measurable Within the Product? 225
On a Napkin 231
Chapter 13 Identifying Obstacles to Behavior Change 233
Watch Real People Using the Product 234
Check Your Data 235
Figure Out How to Fix the Obstacles 242
On a Napkin 246
Chapter 14 Learning and Refining the Product 247
Determine What Changes to Implement 247
Measure the Impact of Each Major Change 251
When Is It "Good Enough"? 257
How to (Re-)Design for Behavior Change with an Existing Product 257
On a Napkin 259
PART VI PUTTING IT INTO PRACTICE
Chapter 15 Common Questions and a Start-to-Finish Example 263
An Example of the Approach 263
Questions About How and Why We Act 270
Questions About the Mechanics of Building
Behavior Change Products 276
Chapter 16 Conclusion 287
Four Lessons 287
Themes 295
Lo Ahead 296
Appendix A: Glossary of Terms 297
Appendix B: Resources to Learn More 303
Appendix C: Bibliography 311
Appendix D: Endnotes 327
Index 347
About the Author 355
查看PDF
查看更多
作者简介
Stephen Wendel is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guid-ance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet's advisory board of leading behavioral economists and psychologists.PA\At HelloWallet, he's helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effec-tive ways to enable behavior change.PA\Prior to joining HelloWallet, Dr. Wendel co-founded two IT compa-nies, and conducted research on the dynamics of political behavior. He's the co-founder of Action Design DC, a Meetup of over 800 practi-tioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.
查看更多
馆藏单位
中科院文献情报中心
