Despite unrest in the wake of the Westgate Shopping Mall attack the combination of relative political stability, rising investment, and Kenya's status as the commercial hub of the fast-growing EAC will lead to robust real GDP growth over the coming years. In light of this, we forecast that total first vehicle registrations grow at 5.2% in 2014 to 72388 up from the estimated 68832 units in 2013.

BMI Industry View 5

SWOT 6

Political 6

Economic 8

Business Environment 9

Industry Forecast 11

      Table: First Vehicle Registrations 2010-2017 11

Macroeconomic Forecasts 16

Economic Outlook 16

      Table: KENYA - GDP BY EXPENDITURE 23

Industry Risk Reward Ratings 26

Africa - Risk/Reward Ratings 26

      Table: Autos Risk/Reward Ratings Sub-Saharan Africa 29

Competitive Landscape 30

Company Profile 35

Company Monitor 35

Regional Overview 38

Automotive: Asian Brands Target First Mover Advantage 38

Sometimes It's Who You Know . 38

A Matter Of Price 40

Cars May Take Longer 41

Global Industry Overview 43

Demographic Forecast 47

      Table: Kenya's Population By Age Group, 1990-2020 ('000) 48

      Table: Kenya's Population By Age Group, 1990-2020 (% of total) 50

      Table: Kenya's Key Population Ratios, 1990-2020 51

      Table: Kenya's Rural And Urban Population, 1990-2020 51

Methodology 52

Industry Forecasts 52

Sector-Specific Methodology 53

Sources 53

Risk/Reward Ratings Methodology 54

      Table: Automotive Risk/Reward Ratings Indicators And Weighting Of Indicators 55

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