As a result of a data released from the Kenyan Bureau of Statistics BMI has slightly downgraded its GDP forecast for 2014 to 5.7%, down from 6%. Even this slower acceleration will still be a significant improvement compared to the low growth seen between 2008 and 2012, when annual real GDP expansion averaged just 3.8%.

BMI Industry View 7

SWOT 9

Political 9

Economic 10

Business Environment 11

Industry Forecast 13

      Table: Autos Total Market - Historical Data And Forecasts (Kenya 2012-2018) 13

      Table: Passenger Car Market - Historical Data And Forecasts (Kenya 2012-2018) 13

      Table: Commercial Vehicle Market - Historical Data And Forecasts (Kenya 2012-2018) 14

      Table: Motorcycle Market - Historical Data And Forecasts (Kenya 2012-2018) 15

Macroeconomic Forecasts 19

Economic Outlook 19

      Table: Kenya - GDP By Expenditure 26

Industry Risk Reward Ratings 27

      Table: Autos Risk/Reward Ratings - Sub-Saharan Africa 30

Competitive Landscape 31

Company Profile 37

Company Monitor 37

Regional Overview 40

Global Industry Overview 48

      Table: Passenger Car Sales March 2014 48

European Growth Gathers Momentum 48

Japan Prepares For Tax Fallout 50

China Wobble Adds To BRIC Weakness 51

Demographic Forecast 54

      Table: Kenya's Population By Age Group, 1990-2020 ('000) 55

      Table: Kenya's Population By Age Group, 1990-2020 (% of total) 56

      Table: Kenya's Key Population Ratios, 1990-2020 57

      Table: Kenya's Rural And Urban Population, 1990-2020 57

Methodology 58

Industry Forecasts 58

Sector-Specific Methodology 59

Sources 59

Risk/Reward Ratings Methodology 60

      Table: Automotive Risk/Reward Ratings Indicators And Weighting Of Indicators 61

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