The Mexican retail market is the second-largest in Latin America after Brazil, with total sales in 2014 reaching an estimated US$4o6.8bn. Mexico's large population and high levels of urbanisation will continue to make it an attractive target for retailers and consumer goods producers.
Mexico's location will prove favourable for production of consumer durables such as electronics and white goods, with a large manufacturing sector close to the US border focused on exports to the US market. However, foreign manufacturers dominate production of consumer goods in many industries, and there are only a few domestic firms among the largest players.
Consumer confidence remained weak in 2014, mainly as a result of a fiscal reform implemented on January 1st of that year, which involved new and higher taxes, as well as the elimination of numerous tax exemptions and regimes. There was some recovery in confidence later in the year, and this should strengthen in 2015, boosting private consumption.

Consumer goods and retail report 2

Overview 2

Retail 3

Food and drink 5

Non-food products 9

Industry publishing schedule 13

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