Saudi Arabia is the second-largest retail market in the Middle East and North
Africa(just behind Egypt)．Its rapidly rising population makes it one of the world's youngest and fastest-growing consumer bases．The retail market has become more concentrated in recent years but still remains fragmented．
Demand for consumer goods has strengthened markedly since 2011，as expansionary fiscal policy and a strong economy have helped support con— sumer demand．The Economist Intelligence Unit estimates that the pace of retail volume growth slowed in 2013-14．Thereafter,it will average 3．5％a year, as accelerating population growth is partly offset by lower oil prices．

Consumer goods and retail report 2

Overview 2

Retail 3

Food and drink 5

Non-food products 9

Industry publishing schedule 14

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