The retail market in Ecuador is the smallest of the eight Latin American countries covered in The Economist Intelligence Unit's Industry reports.
High oil-financed public spending under leftist president, Rafael Correa, has boosted aggregate demand and incomes, leading to a rise in private consumption and demand for consumer goods. Despite weaker oil prices, we expect Mr Correa's administration to continue with an expansionary fiscal policy and to implement annual increases in the minimum wage. The minimum wage for 2015 was increased by 4.1%, to US$354/month, above the official inflation forecast of 3.9%.
A stronger US dollar will boost Ecuadoreans' purchasing power and import demand over the forecast period.

Consumer goods and retail report 2

Overview 2

Retail 3

Food and drink 5

Non-food products 9

Industry publishing schedule 14

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