The Mexican retail market is the second-largest in Latin America after Brazil, with total sales in 2014 reaching an estimated US$4i3bn. Mexico's large population and high levels of urbanisation will continue to make it an attractive target for retailers and consumer goods producers.
Mexico's location will prove favourable for production of consumer durables such as electronics and white goods, with a large manufacturing sector close to the US border focused on exports to the US market. However, foreign manufacturers dominate production of consumer goods in many industries, and there are only a few domestic firms among the largest players.
Brand aspiration and rising incomes will drive demand for high-end goods, including big-ticket entertainment products and healthcare items. Spending on consumer electronics will be underpinned by rising computer ownership and smartphone penetration, as well as strong demand for other consumer electronics as they become more affordable.

Consumer goods and retail report 2

Overview 2

Retail 3

Food and drink 6

Non-food products 9

Industry publishing schedule 13

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