Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary.

Foreword xi

Acknowledgments xvii

Introduction xix

Chapter 1 Drawing 1

Synopsis 1

Learning to See 2

Why Sketching Is Important 2

Can Anybody Learn to Draw? 3

The Universal Fallacy of "Talent" 4

Motivation 5

Drawing Materials 6

Other Drawing Aides 13

Lessons 14

Recap: Practice Makes Perfect 44

Inspiration: Rachel Max, Designer and Animator 44

Chapter 2 Planning 49

Synopsis 49

Inspiration 50

The Design Process 51

The Preparation Stage 52

The Development Stage 63

TheTesting Stage 87

The Delivery Stage 87

Time Management 88

Some FinalThoughts 93

Recap 94

Inspiration:Temple Clark, Storyboard Artist 94

Chapter 3 Composition 99

Synopsis 99

The Elements of Composition 100

Arrangements of Composition 105

Principles of Composition 124

Gestalt 128

Copying Other Designs 133

Recap 133

Inspiration: Malcolm Garrett, Graphic Designer 134

Chapter 4 Animation 143

Synopsis 13

The History of Animation 144

Animation Terms 146

Animation Types 151

The Laws of Physics 154

The Rules of Animation 157

Applying the Rules 164

Recap 171

Inspiration: Madeleine Duba, Animator 172

Chapter 5 Type 177

Synopsis 177

Inspiration 177

What IsTypography? 178

The Origins ofType 179

Fonts 181

Understanding Typefaces 184

The Classics 187

Choosing Typefaces 189

Comparing Typefaces 190

Buying Typefaces 191

A Practical Exercise 193

The Anatomy of Type 194

Spacing 197

Legibility and Readability 209

Drop Caps 209

Hierarchies of Information 209

Software Recommendations 210

Handmade and ExperimentalType 213

Typography for the Screen 215

Color and Luminance 215

Character Properties 216

Recap 217

Inspiration: Robert Hranitzky, Motion Graphics Designer 217

Chapter 6 Color 223

Synopsis 223

Introduction 224

Inspiration 225

Color Perception 227

Color and Meaning 230

The Artist's Color Model 235

ColorTheory 238

Digital Color Models 246

Hue, Saturation, and Brightness 248

Making It Work 253

Adjacent Colors 253

Color Blindness 254

Color Difference 254

Color Rhythm 255

Color and Temperature 255

Color Management 257

Recap 261

Inspiration: Richard Walker, Artist 262

Chapter 7 Editing 267

Synopsis 267

A Brief History of Video Editing 267

The Principles of Editing 269

Editing Applications 280

Tools 283

Inspiration: Joost van der Hoeven, Motion Graphic Designer and Editor 288

Chapter 8 Communication 293

Synopsis 293

Visual Communication 294

Communication with People 300

Communicating with Clients 304

The Communication Process 307

Networking 312

Presenting Yourself 316

Recap 318

Inspiration: Steve Caplin, Graphic Designer and Author 318

Chapter 9 Technical 321

Synopsis 321

Introduction 322

Video Formats 324

Widescreen 333

Digital Video Platforms 337

Channels 344

Transparency 348

Recap 354

Inspiration: Birgitta Hosea, Artist 355

Bibliography 359

Index 363

Angie Taylor is currently the creative director of Gridiron Software. During her 14-year career as an animator and motion graphic designer, Angie has produced animation, motion graphics, and visual effects for a variety of clients, including music video director Chris Cunningham, musician Beck, the BBC, and Channel 4 television in the United Kingdom. Angie works regularly with software companies like Adobe and Apple, giving software demonstrations and delivering conference seminars at key industry events like Macworld, NAB, and IBC.

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