This study covers the world outlook for power transformers across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for power transformers. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US $ mln.

1 INTRODUCTION 1

1.1 OVERVIEW 1

1.2 WHAT IS LATENT DEMAND AND THE P.I.E.? 1

1.3 THE METHODOLOGY 2

1.4 FREQUENTLY ASKED QUESTIONS (FAQ) 7

2 SUMMARY OF FINDINGS 11

2.1 THE WORLDWIDE MARKET POTENTIAL 11

3 AFRICA 13

3.1 EXECUTIVE SUMMARY 13

3.2 ALGERIA 16

3.3 ANGOLA 17

3.4 BENIN 18

3.5 BOTSWANA 19

3.6 BURKINA FASO 20

3.7 BURUNDI 21

3.8 CAMEROON 22

3.9 CAPE VERDE 23

3.10 CENTRAL AFRICAN REPUBLIC 24

3.11 CHAD 25

3.12 COMOROS 26

3.13 CONGO (FORMERLY ZAIRE) 27

3.14 COTE D'IVOIRE 28

3.15 DJIBOUTI 29

3.16 EGYPT 30

3.17 EQUATORIAL GUINEA 31

3.18 ERITREA 32

3.19 ETHIOPIA 33

3.20 GABON 34

3.21 GHANA 35

3.22 GUINEA 36

3.23 GUINEA-BISSAU 37

3.24 KENYA 38

3.25 LESOTHO 39

3.26 LIBERIA 40

3.27 LIBYA 41

3.28 MADAGASCAR 42

3.29 MALAWI 43

3.30 MALI 44

3.31 MAURITANIA 45

3.32 MAURITIUS 46

3.34 MOROCCO 46

3.35 MOZAMBIQUE 48

3.36 NAMIBIA 49

3.37 NIGER 50

3.38 NIGERIA 51

3.39 REPUBLIC OF CONGO 53

3.40 RWANDA 54

3.41 SAO TOME E PRINCIPE 55

3.42 SENEGAL 56

3.43 SIERRA LEONE 57

3.44 SOMALIA 58

3.45 SOUTH AFRICA 58

3.46 SOUTH SUDAN 60

3.47 ST. HELENA 60

3.48 SUDAN 61

3.49 SWAZILAND 62

3.50 TANZANIA 63

3.51 THE GAMBIA 64

3.52 TOGO 65

3.53 TUNISIA 66

3.54 UGANDA 67

3.55 WESTERN SAHARA 68

3.56 ZAMBIA 69

3.57 ZIMBABWE 69

4 ASIA 71

4.1 EXECUTIVE SUMMARY 71

4.2 BANGLADESH 73

4.3 BHUTAN 75

4.4 BRUNEI 75

4.5 BURMA 76

4.6 CAMBODIA 77

4.7 CHINA 78

4.8 HONG KONG 80

4.9 INDIA 81

4.10 INDONESIA 82

4.11 JAPAN 84

4.12 LAOS 88

4.13 MACAU 89

4.14 MALAYSIA 89

4.15 MALDIVES 91

4.16 MONGOLIA 91

4.17 NEPAL 93

4.18 NORTH KOREA 93

4.19 PAPUA NEW GUINEA 95

4.20 PHILIPPINES 96

4.21 SEYCHELLES 101

4.22 SINGAPORE 101

4.23 SOUTH KOREA 104

4.24 SRI LANKA 106

4.25 TAIWAN 106

4.26 THAILAND 108

4.27 TIMOR - LESTE, DEMOCRATIC REPUBLIC OF 109

4.28 VIETNAM 109

5 EUROPE 111

5.1 EXECUTIVE SUMMARY 111

5.2 ALBANIA 114

5.3 ANDORRA 115

5.4 AUSTRIA 116

5.5 BELARUS 117

5.6 BELGIUM 118

5.7 BOSNIA AND HERZEGOVINA 119

5.8 BULGARIA 119

5.9 CROATIA 121

5.10 CYPRUS 122

5.11 CZECH REPUBLIC 123

5.12 DENMARK 124

5.13 ESTONIA 125

5.14 FINLAND 126

5.15 FRANCE 127

5.16 GEORGIA 129

5.17 GERMANY 129

5.18 GIBRALTAR 131

5.19 GREECE 131

5.20 GUERNSEY 133

5.21 HUNGARY 133

5.22 ICELAND 134

5.23 IRELAND 135

5.24 ISLE OF MAN 136

5.25 ITALY 137

5.26 JERSEY 139

5.27 KAZAKHSTAN 139

5.28 KOSOVO 141

5.29 LATVIA 141

5.30 LIECHTENSTEIN 142

5.31 LITHUANIA 143

5.32 LUXEMBOURG 144

5.33 MACEDONIA 145

5.34 MALTA 145

5.35 MOLDOVA 146

5.36 MONACO 147

5.37 MONTENEGRO 148

5.38 NORWAY 149

5.39 POLAND 150

5.40 PORTUGAL 151

5.41 ROMANIA 152

5.42 RUSSIA 154

5.43 SAN MARINO 157

5.44 SERBIA 157

5.45 SLOVAKIA 158

5.46 SLOVENIA 159

5.47 SPAIN 160

5.48 SWEDEN 163

5.49 SWITZERLAND 164

5.50 THE FAROE ISLANDS 165

5.51 THE NETHERLANDS 165

5.52 THE UNITED KINGDOM 167

5.53 UKRAINE 169

6 LATIN AMERICA 172

6.1 EXECUTIVE SUMMARY 172

6.2 ARGENTINA 174

6.3 BELIZE 178

6.4 BOLIVIA 179

6.5 BRAZIL 180

6.6 CHILE 184

6.7 COLOMBIA 185

6.8 COSTA RICA 187

6.9 ECUADOR 188

6.10 EL SALVADOR 189

6.12 GUATEMALA 190

6.13 GUYANA 191

6.14 HONDURAS 192

6.15 MEXICO 193

6.16 NICARAGUA 195

6.17 PANAMA 196

6.18 PARAGUAY 197

6.19 PERU 198

6.20 SURINAME 200

6.21 THE FALKLAND ISLANDS 200

6.22 URUGUAY 201

6.23 VENEZUELA 202

7 NORTH AMERICA &THE CARIBBEAN 205

7.1 EXECUTIVE SUMMARY 205

7.2 ANGUILLA 208

7.3 ANTIGUA AND BARBUDA 208

7.4 ARUBA 209

7.5 BARBADOS 210

7.6 BERMUDA 210

7.7 CANADA 211

7.8 CUBA 213

7.9 CURACAO 214

7.10 DOMINICA 215

7.11 DOMINICAN REPUBLIC 215

7.12 GREENLAND 217

7.13 GRENADA 218

7.15 HAITI 218

7.16 JAMAICA 219

7.18 MONTSERRAT 220

7.19 PUERTO RICO 221

7.20 SINT MAARTEN 222

7.21 ST PIERRE AND MIQUELON 222

7.22 ST. KITTS AND NEVIS 222

7.23 ST. LUCIA 223

7.24 ST. VINCENT AND THE GRENADINES 224

7.25 THE BAHAMAS 225

7.26 THE BRITISH VIRGIN ISLANDS 225

7.27 THE CAYMAN ISLANDS 226

7.28 THE U.S. VIRGIN ISLANDS 227

7.29 THE UNITED STATES 228

7.30 TRINIDAD AND TOBAGO 229

7.31 TURKS AND CAICOS ISLANDS 230

8 OCEANIA 231

8.1 EXECUTIVE SUMMARY 231

8.2 AMERICAN SAMOA 233

8.3 AUSTRALIA 234

8.4 CHRISTMAS ISLAND 235

8.6 COOK ISLANDS 236

8.7 FIJI 237

8.8 FRENCH POLYNESIA 237

8.9 GUAM 238

8.10 KIRIBATI 239

8.11 MARSHALL ISLANDS 240

8.12 MICRONESIA FEDERATION 240

8.13 NAURU 241

8.14 NEW CALEDONIA 242

8.15 NEW ZEALAND 243

8.16 NIUE 244

8.17 NORFOLK ISLAND 244

8.18 PALAU 245

8.19 SOLOMON ISLANDS 246

8.20 THE NORTHERN MARIANA ISLAND 246

8.22 TOKELAU 247

8.23 TONGA 247

8.24 TUVALU 248

8.25 VANUATU 249

8.26 WALLIS AND FUTUNA 249

8.27 WESTERN SAMOA 250

9 THE MIDDLE EAST 252

9.1 EXECUTIVE SUMMARY 252

9.2 AFGHANISTAN 254

9.3 ARMENIA 255

9.4 AZERBAIJAN 256

9.5 BAHRAIN 257

9.6 IRAN 258

9.7 IRAQ 261

9.8 ISRAEL 262

9.9 JORDAN 263

9.10 KUWAIT 264

9.11 KYRGYZSTAN 266

9.12 LEBANON 267

9.13 OMAN 268

9.14 PAKISTAN 268

9.15 PALESTINE 271

9.16 QATAR 272

9.17 SAUDI ARABIA 273

9.18 SYRIAN ARAB REPUBLIC 274

9.19 TAJIKISTAN 275

9.20 THE UNITED ARAB EMIRATES 276

9.21 TURKEY 277

9.22 TURKMENISTAN 280

9.23 UZBEKISTAN 281

9.24 YEMEN 282

10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 284

10.1 DISCLAIMERS & SAFE HARBOR 284

10.2 ICON GROUP INTERNATIONAL, INC. USER AGREEMENT PROVISIONS 285

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